WHAT IT IS
The content is engineered for the algorithm, not for you: outrage hooks, 'wait for it', comment-fishing questions, or a product link at the end of a 'story'.
WHY IT WORKS
Platforms reward interaction, so creators optimize for whatever makes you react. Your attention is the product being farmed — the claim is just the tractor.
HOW TO SPOT IT
- A question you're dared to answer in the comments
- Emotion that spikes right before a sell or a follow ask
- "Share this before it gets taken down"
HOW TO DEFUSE IT
Notice the ask hiding under the content. React in your head, not in the metrics.
ASK YOURSELF
Was this made to inform me, or to make me interact?